2025, Geely intends to how to “roll”?January 5, Geely Holding Group in Harbin held a “Taizhou Declaration” analysis, Geely Holding Group CEO Li Donghui, Geely Holding Group President, Kryptonite Intelligent Science and Technology CEO An Conghui and Geely Automobile Group CEO Kam Ka read Geely Holding Group, Geely Automobile Group, and even 2030 strategic objectives, core initiatives a brain all bright. Automobile Group, Extreme Kryptonite Technology Group 2025, 2027 and even 2030 strategic objectives, core initiatives a brain all bright. For example:

 Geely Holding Group, the annual sales volume in 2027 to reach 5 million units;

 Geely Holding passenger car business to reach 2.71 million units of sales in 2025 and 1.5 million units of new energy;

 Extreme Kryptonite Technology Group (Extreme Kryptonite + Link) to target 710,000 units in 2025;

 Geely Automobile Group 2025 target 2 million units, Galaxy to break a million ......

After the Taizhou Declaration in September 2024, Geely is focusing more on synergy and efficiency, to grow, but more focused. At the same time, the continuation of Geely's previous success of quality, value concept, Geely's “roll” method, will be different.

01 Geely Holding Group: 2027 annual sales volume to reach 5 million vehicles

The first speech is Geely Holding Group CEO Li Donghui. Li Donghui introduced Geely Holding Group (in addition to Geely Automobile Group, which also includes Volvo, Polaris, Lutus, Smart Motor, Remote Commercial Vehicles and non-automotive businesses) total sales in 2024 are expected to reach about 3.32 million units, an increase of 21% year-on-year. Among them, new energy vehicle sales are expected to exceed 1.48 million units, up about 52% year-on-year, and new energy penetration is expected to reach 45%. Geely Holding Group's overall revenue, too, will realize a new step from 500 billion yuan of sales revenue in 2023 to about 600 billion yuan. Li Donghui said that Geely Holding Group's strategic goal for the next three years is that the group's overall sales in 2027 will exceed 5 million units or more, become a leader in the electrification and intelligent transformation of high-quality development, and gradually form a differentiated green and intelligent communication ecological competitiveness. Li Donghui introduced, Geely Holdings around the implementation of the “Taizhou Declaration”, released the group 2030 vision, and released the “one, three, three” strategic thinking guidelines. In terms of business, it is summarized into three major segments: vehicle business, core components and ecological business. When talking about the strategic focus of the Taizhou Declaration, Li Donghui once again said that while focusing on the main business, he would evaluate the development plan of the related ecological business from the dimensions of strategic value, operational quality and financial performance, and gradually divest the business that is inconsistent with the main business and has little synergy. Li Donghui also mentioned Geely Holding Chairman Li Shufu's statement in his New Year's message: “We must clearly oppose the vicious competition of inward rolls, do not engage in the vicious development of the Great Leap Forward, and do not pursue short-term sales targets. Look to the long term, adhere to long-termism, and provide high-quality smart boutique cars for every user.”

02 Geely Passenger Vehicles: 4 brands with clear positioning and 7 technology synergies

In 2024, Geely Passenger Vehicles achieved annual sales of 2.17 million units, a record high, up about 32% year-on-year. The new energy penetration rate exceeded 50% for 5 consecutive months, with total new energy sales exceeding 880,000 units for the year, a 92% year-on-year increase.

In the fuel vehicle segment, Geely continued to remain the sales champion of Chinese brands. Cumulative sales of Geely Galaxy also exceeded 490,000 units, up 80% year-on-year. The annual sales of the Link brand exceeded 280,000 units, with a three-line layout in fuel, hybrid and plug-in hybrid, and the proportion of new energy also exceeded 58% this year, realizing the layout of the entire category in the premium brand market. Pole Krypton became the sales champion of China's luxury pure electric over 200,000 yuan in the past year. Sales for the year exceeded 220,000 units, up 87% year-on-year. The average price of a single car is ahead of BMW and Audi. In the global market, Geely passenger car sales overseas for the year also exceeded 400,000 units, and the Pole Krypton brand has entered more than 40 countries and regions around the world. As for the future goals, An Conghui introduction, Geely passenger car segment to 2025 to realize 2.71 million units of production and sales target and 1.5 million units of new energy sales target.

Geely China Star series, to continue to plow the fuel car, adhere to the good quality, good safety, good value, to continue to maintain the Chinese brand fuel car first position. Geely Galaxy positioning mainstream new energy, focusing on practical quality and safety, focusing on 100 ~ 200,000 yuan range, to achieve full coverage of the mainstream household service market, pure electric and hybrid. Link's positioning is a high-end brand of global new energy, focusing on trend, sport and personality, and focusing on the market of 200,000 yuan and above. Link's small cars mainly focus on pure electric, and medium and large cars focus on hybrid. Krypton brand positioning, it is a luxury technology brand, the main focus is luxury, extreme, technology, focusing on 300,000 yuan and above the market. Krypton's large and medium-sized cars mainly focus on super electric hybrid, medium-sized cars focus on pure electric. In the medium-sized car market, which is duplicated by Krypton and Link, Krypton does pure electric and Link does hybrid. An Conghui once again reiterated the goal of merging Extreme Krypton and Link to create a global high-end luxury new energy brand. “From the German BBA, to the American luxury, to the Japanese three major high-end brands, all accompanied by the development of the automotive industry major historical nodes. Today, along with the arrival of the new node of China leading the development of global new energy vehicles, belonging to China, has been called for.” He said that in order to establish a competitive advantage in the global high-end luxury market and realize the positive cycle of technological innovation and commercial returns, it is necessary to achieve a scale base of more than one million units of annual production and sales. In the just past 2024, the total sales volume of Link and Extreme Krypton has exceeded the 500,000 mark, which is the starting line for Extreme Krypton Technology Group.In 2025, Extreme Krypton Technology Group's annual production and sales target is 710,000 units.

03 Geely Auto Group: Galaxy to hit one million, methanol cars to be popularized

Compared with the national passenger car market's growth of about 5% in 2024, Geely's annual sales volume exceeded 2.17 million units, realizing a positive growth of 32% year-on-year. He particularly mentioned the performance of Geely Galaxy. in the second half of 2024, new products such as Galaxy E5, Geely Starwish and Galaxy Starship 7 were launched and sold hotly, with Galaxy E5 delivering more than 10,000 units within 20 days of its launch, Starwish delivering more than 10,000 units within 16 days of its launch, and Starship 7 delivering more than 10,000 units within 13 days of its launch. in 2024, Galaxy New Energy's annual cumulative sales exceeded 490,000 units, an increase of 80% year-on-year, much higher than the industry average of 34.5% growth rate. In terms of China Star Fuel Vehicles, despite the 18% decline in the broader fuel vehicle market, Geely China Star, among others, still achieved a positive year-on-year growth of 13.5%, bucking the trend to win the domestic Chinese brand fuel vehicle sales champion. 2025, Geely Holding Passenger Vehicles has set a full-year sales target of 2.71 million units to achieve a year-on-year growth of 25%. Among them, Geely Automobile Group's target is 2 million units.In 2025, Geely will launch a new sedan equipped with Thor EM-i Super Electric Hybrid, which will bring the electric hybrid sedan's power-loss fuel consumption into the 2L era across the board. The Flyme Auto cockpit system, jointly created with Meizu Mobile, will launch a 2.0 version with better interactive experience and richer ecological applications. In terms of product layout, Geely will also fully enter the mainstream new energy market and improve the product matrix. Galaxy New Energy will launch five new products this year, including two SUVs (large and medium), three sedans (large and medium-sized), each of which is a core product in the mainstream market segments, and all of which will be listed on the volume. 2025 will be a big year for Geely's products. In the fuel car market, Geely brand also layout a new generation of products. Because the wing true and radar also officially merged into the Geely Automobile Group, after the integration, Geely Automobile Group will realize the full coverage of sedans, SUVs, MPVs, off-road, pickup trucks and other categories. Second, look at the export. Geely will continue to export intelligent boutique cars to the world, accelerate the construction of overseas channels, accelerate the layout of KD, and fully tap into the overseas market for brand new growth points. 2025, Geely hopes to realize a growth of more than 15.6% in the overseas market. Thirdly, Geely will adhere to the direction of diversified development of vehicle power, capitalize on Geely's unique advantage of green methanol, and mass-produce the world's first super-alcohol hybrid vehicle. This year, Geely methanol vehicle target will no longer be limited to B-end operation, will be in the fourth quarter, facing C-end users to launch the fifth generation of super alcohol electric hybrid products that can be alcohol, electricity and oil, sedan and SUV dual-vehicle launch.