In June, the sales of Tank 300 exceeded 12,000 units, making it the model with the highest sales volume under the Great Wall brand, surpassing all the Haval cars. Great Wall also took advantage of the residual power of Tank 300 and released the Haval version of “Tank 300”: Haval Big Dog, 2.0T + four-wheel drive + two differential locks, only 124,900RMB.

On July 19, Haval officials suddenly announced the news of "giving back to fans and official price reduction". The Haval Big Dog, which originally priced at 123,900 yuan, was officially reduced by 25,000 yuan to only 98,900 yuan, and the top-equipped 2.0T four-wheel drive with two locks Big Dog was only 124,900 yuan.

Big Dog is currently the best-selling model of Haval. You can buy an SUV with a wheelbase of 2.73 meters for 98,900 yuan, which is very rare in the market. What's more rare is that Haval Big Dog is the most design-conscious product among Haval's mass-market models.

Unlike when it was first launched, there are only three models of Big Dog now, so the configuration of the starting model is not low. The whole series is equipped with 540°panoramic image, electric tailgate and other configurations as standard. The materials and workmanship are even better than the new Haval H6.

Just because the new Haval H6 has just been launched and cannot participate in the price competition, the Big Dog plays this role. It should be said that this step is very correct and timely.

After all, the sales volume of Haval H6 in June was only more than 5,000 units, and the sales volume was not as good as that of Haval Big Dog. Instead of throwing the new H6 into the price war to destroy the brand, it is better to let the Big Dog charge forward, which will have a better effect.

What's more, the real weapon of the Big Dog is not the entry-level model of 98,900 yuan. The top-equipped 2.0T Big Dog with four-wheel drive + two locks of 124,900 yuan is already invincible. In the price range of 120,000 yuan, you can't buy other hard-core off-road vehicles with two locks. I believe that those users who covet the Tank 300 but cannot afford it can find some comfort in the Haval Big Dog.

In addition, as the originator of China's square box model, the Haval Big Dog itself is closer to young people than the Haval H6. Both the interior and the exterior are highly recognizable. Compared with the restrained H6, the post-00s prefer the Big Dog.

Therefore, the price reduction of the Big Dog this time directly produced three effects. First, it helped the new Haval H6, secondly, it set a benchmark at the position of 98,900, and finally, it brought the entry price of the 2.0T hard-core off-road with two locks to 124,900.

Models affected by 98,900 include: entry-level models of Tiggo 8, CS75, and Boyue. From the perspective of the hard-core square box, Chery's iCar brand will be affected.

After all, the starting price of the 2024 iCAR03 is around 129,800, and it is a two-wheel drive with a range of 401KM. This car is sold in a square box shape. In terms of endurance, off-road capability, and carrying capacity, it cannot be compared with the top-end Haval Big Dog. Users who can get the fuel index will choose the Haval Big Dog between these two cars.

In addition, the entry-level version of the Jetour Traveler will also be seriously affected. After all, the entry-level price of the Jetour Traveler is as high as 139,900, and it is a 1.5T two-wheel drive version. Whether it is off-road performance or comfort configuration, it cannot be compared with the top-end Haval Big Dog.

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