On International Family Day on May 15, 2024, NIO's new brand "ONVO Automobile" was officially released at the West Bund Dome Art Center in Shanghai. ONVO Auto's first product - the family smart electric medium-sized SUV ONVO L60 was unveiled and pre-orders started, with a pre-sale price starting from 219,900 yuan.

ONVO comes from On Voyage, which means a beautiful journey. ONVO means "happy road" and expresses that "every road with family is a happy road". The brand logo of ONVO Automobile is inspired by an upward road, which means that ONVO can accompany every family to continue to grow, live a prosperous life, and fill the journey of life with laughter. ONVO Automobile is positioned in the mainstream family market, with the brand mission of "making family life better" and providing better brand and product experience for home users.

ONVO Automobile is born mature and has innate complete systemization capabilities. Combined with Weilai's nearly 10 years of accumulation, the launch of the ONVO brand is a natural progression. Relying on the systematic advantages of 12 full-stack technology layouts built by NIO with a total R&D investment of over 43 billion, ONVO has the capabilities to include technology R&D, supply chain, intelligent manufacturing, quality, charging and swapping energy network, sales and after-sales service Systematic advantages of other business segments.

Through a deep insight into the real needs of family cars, ONVO established the concept of defining and developing products - "Family happiness, family management", and based on this, it proposed a new standard for family cars - family car value formula. By maximizing the value of experience and optimizing the cost of car ownership, ONVO launched its first model, the L60, redefining a new standard for family cars.

Family fun is ONVO's continuous pursuit of maximizing the value of family user experience.

ONVO L60 focuses on six aspects: all-round safety, space comfort, smart cockpit, battery life, driving experience, and intelligent driving to provide home users with high-frequency and high-perception experience value, including the industry-leading full-range 900V high-voltage architecture , Cd 0.229, the lowest wind resistance of mass-produced SUVs in the world, and CLTC power consumption per 100 kilometers of 12.1kWh. The ultra-long battery life version of L60 has a battery life of up to 1000+km. The design concept of long axis and short overhang is conducive to maximizing the cabin space, and the "one person, one box" space design concept allows every family member to enjoy a pleasant trip.

Based on NIO's full-stack intelligent driving capabilities, the goal of the launch of ONVO L60 is to be reliable and easy to use, making travel easier, and easy to use across the country. In terms of energy replenishment, ONVO Automobile will share NIO Power's "rechargeable, swappable and upgradeable" full-scenario energy service system. Users can enjoy a power swap network composed of more than a thousand battery swap stations when picking up the car, and experience a 3-minute start with a full charge. Convenient energy replenishment.

Managing the family well is ONVO's continuous exploration of the cost of car ownership throughout the life cycle.

As a pure electric vehicle, ONVO can save 10% of purchase tax and tens of thousands of energy replenishment costs during the entire life cycle of the vehicle compared to fuel vehicles. At the same time, through the energy replenishment system that can be recharged, replaced and upgraded, ONVO L60 has low maintenance costs and time costs that other brands do not have. ONVO L60 is available for pre-order starting from now, with pre-sale price starting from 219,900 yuan. ONVO L60 will be officially released and launched in September this year.

Ai Tiecheng, senior vice president of NIO and president of ONVO Auto, said at the press conference, "A car is not only a means of transportation, but also a part of family life. Making family life better is ONVO's mission. ONVO L60 will Bringing a comprehensive leading experience to family users, accompanying every family member to grow together, and exploring this wonderful world together is a joy.”